Cookie Policy
Effective 22 September 2026
This is the complete, current list — every cookie SmileSort sets, and why. Nothing here is a category description standing in for something we'd rather not name individually.
Strictly necessary — no choice needed
Under UK law (PECR), a cookie that's genuinely necessary to provide the service you asked for doesn't require consent — only disclosure. These do:
| Cookie | Purpose | Duration |
|---|---|---|
sb-* | Keeps you signed in. Without it, SmileSort can't tell you're logged in from one request to the next. | Session, managed by our authentication provider |
smilesort_ref | Remembers a partner referral or discount code through signup — including the round trip through Google sign-in, which briefly leaves this site. | 30 days |
Preference — remembers a choice you made
These aren't required for the site to function, but they exist purely to remember something you told us — never to track you elsewhere or identify you to a third party.
| Cookie | Purpose | Duration |
|---|---|---|
smilesort_billing_interval | Remembers whether you were looking at monthly or annual pricing, so it doesn't reset between pages. | 30 days |
smilesort_plan | Remembers which plan you chose on the pricing page, so it's already selected when you pick your plan after signing up. | 30 days |
ss_intro | A one-time flag that plays our sign-in animation once, then deletes itself. Carries no identifying information. | 2 minutes, self-deleting |
Marketing — not active yet
SmileSort doesn't currently run any advertising or email-marketing tracking (no Meta Pixel, no Klaviyo, no Google Ads tag — nothing). If that changes, any such cookie will only ever be set after you actively choose "Accept all" on the cookie banner — never on arrival, and never bundled in with the necessary cookies above.
Analytics
SmileSort's own product analytics (feature usage, conversion funnels) are first-party only — no Google Analytics, no third-party analytics SDK of any kind — and don't use a separate tracking cookie. An analytics event is tied to your signed-in session where one exists, and recorded without any identifier at all before you sign up.
Local storage — not a cookie, but similar in spirit
A few features use your browser's local storage (not sent to our servers on every request, unlike a cookie) purely to remember a UI preference on your device: whether your sidebar is collapsed, whether you last viewed patient folders as a grid or a list, and — on our public resource-download form only — the email address you typed, so you don't have to retype it on a return visit. None of this is used for tracking or shared with any third party.
Your choices
Use the cookie banner shown on your first visit to choose "Essential only" or "Accept all." You can also block or delete cookies entirely through your browser's own settings — doing so may sign you out or reset a remembered preference, but won't otherwise break the site.
Contact
Questions about this policy? privacy@smilesort.com